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Willie Robertson from Duck Dynasty

Updated: Tuesday, 16 Oct 2012, 9:40 AM CDT
Published : Tuesday, 16 Oct 2012, 9:40 AM CDT

Joe Emer

Don’t Let the Long Beards and Intimidating Looks Fool You! The Richardson Family is Warm, Charming, Funny and Rich.

They Just Happen to Have Made a Fortune on Duck Calls by Turning a Backyard Business into a Multi-Million Dollar Sporting Empire Called Duck Commander.

We talked with Willie Robertson on Studio10. He’s the CEO and the Only One in the Family with a Business Degree Who took “Duck Commander” from a Living Room Operation to a Premiere Destination for All Things Outdoors. While he says “being a redneck millionaire has its perks,” including new trucks, gadgets and swanky suits, working with kin can be a headache.

Click on the video link to hear more about Duck Dynasy from Willie Robertson!