Bliss Flooring

In this 'About the House' with the folks from American Carpets, Owner Don Williams talks about the many benefits of Bliss Flooring.

Information below provided by American Carpets:

Magic Fresh
For a clean, fresh smelling home, let your carpet do the work with Magic Fresh® odor reducing carpet treatment. It’s completely safe and natural, plus it lasts for the life of your floor. It’s even self-renewing, meaning that it’s continuously working to rid your home of common household smells, like those from pets, cooking and smoking. Magic Fresh is only found on carpets made by Beaulieu®.

So how does it work? Well, it’s a lot like how an open box of baking soda absorbs odors in your refrigerator. When they come into contact with Magic Fresh, it breaks down the odor compounds and releases them back into the air as harmless and odorless carbon dioxide. The result is a cleaner smelling home without the use of air fresheners or deodorizers.

All homes have odors. Even yours. The thing is, you’ve grown so accustomed to the essence of your home that you may not notice certain smells that others notice immediately. (Studies show 80% of adults surveyed reported this phenomenon.) With Magic Fresh, you’ll never worry about any of that again.

Independent laboratory tests prove the effectiveness of this remarkable odor reducing carpet treatment. Testing shows conclusively that pet urine and cigarette smoke on treated carpeting emit dramatically less odor compared to untreated carpets.

The beauty of Magic Fresh odor reducing carpet treatment is that it’s always at work and requires nothing of its owner. Magic Fresh will last for the life of your carpet – up to 10 years, or up to 5 hot professional extraction cleanings.

Beaulieu® of America, a leader in floor covering, first introduced it in 2004. Since then, we’ve made enough Magic Fresh carpet to circle the globe. It’s just one of many innovations developed by Beaulieu, the largest carpet-only specialist in the United States. Other of our advancements include Silver Release® antimicrobial treatment, LuxuryBac® wrinkle-free backing, Green Smart® eco-friendly fiber and Nexterra® eco-friendly backing.
 
Silver Release
The carpet you can happily cozy up to.

Talk about an idea that sells itself! Silver Release is an antimicrobial carpet treatment that safely and naturally inhibits the growth of odor and stain causing bacteria, mold and mildew. It’s exclusive to Beaulieu® of America and is added to select Bliss® carpets during the manufacturing process.

Silver has long been recognized as a powerful antimicrobial element and has been used in water preservation since ancient times. In fact, the saying "born with a silver spoon in one's mouth" is largely based on the fourteenth century practice of placing silver spoons in the mouths of wealthy children as a means of preventing disease. More recently, zinc and copper have been found to have strong antimicrobial properties as well. Bliss has combined all of these elements in Silver Release to create a one-of-a-kind antimicrobial carpet treatment.

The key to its effectiveness is a unique, balanced combination of silver and either zinc or copper ions. The process takes the same moisture that the microbes use to live and instead, uses it to initiate the release of ions from the fibers. These ions then bind to the microbes, inactivating them. Silver ion technology is widely used in other antimicrobial applications, from surgical masks and bandages to laundry equipment.
Because it’s added to the carpet fibers during the manufacturing process (much like our Magic Fresh® odor reducing carpet treatment), you don’t do anything to activate it. It’s always at work. The treatment lasts for the life of the carpet. For a fresher, healthier feeling home, there’s nothing better than Bliss carpet with Silver Release antimicrobial carpet treatment, available only from Beaulieu.

*Silver Release is a trademark of Beaulieu Group, LLC and is not related in any way to the antimicrobial feature of the carpet. Such antimicrobial characteristics are built into the carpet to protect the carpet only from stain and odor causing bacteria, mold, and mildew.

THE ANTIMICROBIAL CHARACTERISTICS DO NOT EXTEND TO PEOPLE OR ANIMALS AND IN NO WAY AFFECT OR IMPROVE THE HEALTH OF PEOPLE OR ANIMALS.

Give your indoor air quality a boost.
Much has been said and written about carpet’s alleged link to asthma and allergy conditions. It’s time we all set the record straight. Studies by the Carpet and Rug Institute ( carpet-rug.org ) indicate that carpeting actually improves indoor air quality because it works like a giant filter in the home. As gravity acts on allergens – tiny dust particulates, dust mites, pollen, pet dander and the like – they settle onto carpeted areas. These carpet fibers actually trap and hold onto those allergens and prevent them from circulating throughout the room. Carpet works to actively improve the indoor environment. By contrast, hard-surface flooring