More Facebook views on smartphones

A new study released today by digital research company ComScore shows that the average U.S. Facebook mobile user spent more than seven hours perusing the site via cell phone in March and around six hours via the computer. In December 2011, Facebook said that more than 425 million monthly active users accessed Facebook on a mobile device. This is roughly half of all of Facebook's monthly active users. And, over the past year, Facebook executives have noted the increasing importance of mobile for the company's growth, launching an initiative to get its app on all mobile devices, including smartphones, feature phones, and the Apple iPad.