ORANGE BEACH, Ala. (WALA) - On Tuesday, September 3 the City of Orange Beach will vote on whether to allow digital signs for businesses. It is an issue backed by many business owners in the city, along with strong backing from the city council.
Driving through Orange Beach, you may not have noticed many normal, everyday business signs. But after Tuesday's city council vote, that might change. Brighter, more visible signs could take their place.
City councilman Jeff Boyd said the idea came from some very eager businessmen who wanted their opinions heard.
"We walked away saying, 'These guys contribute an awful lot to our city,'" said Boyd.
If the city council approves the vote, the business owners in the city will be able to replace their current signage with digital signs.
"They're going to be able to replace only exhausting lighted signs. It's not an increase in signs," said Boyd.
Down the road from city hall at Adventure Island, owner Frank Hughes sees the signs as a huge advantage, not only to attract business, but also from a safety standpoint.
"When we do get into a hurricane situation, or any kind of inclement weather, that the city will somehow use our signage to help warn people to help direct people to safety. I think it'll be a blessing in that sense," said Hughes.
"The real benefit is we can use the signs like an Amber Alert system that they'll all be on a system and we can utilize them in case of a hurricane or a national emergency that everyone will be able to pop up on their signs and it's a benefit for everybody and a win win for everybody," said Boyd.
If approved, the city will set certain limitations on the signs. For instance, at dusk, the signs will automatically dim and turnovers on ads will rotate every 15 seconds to not overly distract drivers.
"I think the city is doing a good job in restricting and making sure everybody's taken care of in this," said Hughes.
"Things change. Life is changing, technology is moving fast. It's only fair that we allow our businesses to move with that technology to give them a fair advantage," said Boyd.
FOX10 News will continue to follow this story for you.
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