Ten years after the launch of the first iPhone, Apple is revealing its latest edition of the iPhone at its annual press conference inside the Steve Jobs Theater.
The short of it...the iPhone 8 devices pack a powerful punch! They're faster, sturdier and better at snapping photos and features wireless charging.
There's no denying that a $999 price tag is very expensive but that's Apple competitor. Samsung already has a thousand dollar phone on the market, and a lot of people have paid close to that for former iPhones with more memory.
The big difference between the iPhone X and the iPhone 8 is the iPhone X has that infinity screen, where there's barely any border and glass on the front and back. Right when you see it, you'll know which friends have it and which friends don't. The other big difference is the more expensive phone has facial recognition. So instead of using your thumbprint to get into your phone, you'll use your face. There's even an infrared camera so you can use it at night.
Gone is the physical home button...added the animoji feature that mirrors your facial movements. The iPhone X is also dust and water resistant, and promises two more hours of battery life than what's in the current iPhone 7.
If you're not ready to fork over a thousand dollars for a smartphone, there's the iPhone 8 and iPhone 8 plus. The new phones promise to shoot pictures with better colors and less distortion, particularly in low-light settings. The display will adapt to ambient lighting, similar to a feature in some iPad Pro models. Speakers will be louder and offer deeper bass.
The new iPhone 8 will keep its predecessor's size - 4.7 inches - but have a higher starting price of $699, up from $649. The 5.5-inch iPhone 8 Plus starts at $799, up from $769. The new phones come out Sept. 22 and will have wireless charging...although the concepts name is a bit misleading because you will still need to plug your charging mat or pad into an outlet then make sure your phone is within range of it.
Before getting to the new iPhones, the company unveiled a new Apple Watch model with cellular service. Apple Watch will still require a companion iPhone. However, a new model comes with cellular access, so it will be possible to do more - such as receiving messages - while the phone is at home. It will require a data plan, which typically costs $5 or $10 a month.
The new cellular model, called Series 3, will start at $399. One without cellular goes for $329, down from $369 for the comparable model now. The original Series 1, without GPS, sells for $249, down from $269. The new watch comes out Sept. 22. There's a bigger focus on fitness as the watch flags you when it notices an elevated pulse.
A new version of the Apple TV streaming device will be able to show video with sharper "4K" resolution and a color-improvement technology called high-dynamic range.
Many rival devices already offer these features. However, there's not a lot of video in 4K and HDR yet, nor are there many TVs that can display it. Apple TV doesn't have its own display and needs to be connected to a TV. Apple TV 4K model will cost $179. It ships on Sept. 22. A version without 4K will cost less.
Overall, it was a busy day for Apple.