A retail trade group estimates that people who shopped both online and in stores from Thanksgiving to Cyber Monday spent more than those who picked one or the other.
The National Retail Federation estimated Tuesday that more than 174 million Americans shopped in stores and online during those five days, higher than its previous 164 million forecast. The group finds those who shopped online and in stores spent or were planning to spend $82 more on average than online-only shoppers, and $49 more on average than store-only shoppers.
Average expected spending per person was $335.47. The group didn't offer a comparable number from last year because it changed its methodology.
Meanwhile, Adobe Analytics says Cyber Monday was the biggest U.S. online shopping day ever, with a record $6.59 billion spent.