The 30-days of change are officially over. Yahoo! has been rotating in alternate logos for the past month in its re-branding effort -- It's the first major logo change for the internet company since 2009.
The new look unveiled late Wednesday is part of a makeover that Yahoo Inc. has been undergoing since the Sunnyvale, Calif., company hired Google executive Marissa Mayer to become Yahoo's CEO 14 months ago.
The redesigned logo retains some of the elements of the old one, including the company's official color, purple.
Mayer blogs about the process in a post on Tumblr entitled: “Geeking out on the logo.” Mayer she spent most of one weekend this summer figuring out what the new logo should look like with four other Yahoo colleagues: Bob Stohrer, Marc DeBartolomeis, Russ Khaydarov, and an intern, Max Ma.
"We knew we wanted a logo that reflected Yahoo - whimsical, yet sophisticated. Modern and fresh, with a nod to their history. Having a human touch, personal. Proud."
The geeky part kicks in with a blueprint of what they did.
An early 'blueprint' of Yahoo's logo change (Yahoo)
Yahoo's familiar exclamation point, meant to punctuate a yodeling sound that has long been the company's calling card, is still there, too, but with a twist. When visitors come to Yahoo's front page or an app, the exclamation point dances across some of the lettering before settling at the end of the company's name at a slight tilt of nine degrees.
Mayer's overhaul of Yahoo has attracted a lot of attention from its user, but so far it seems internet critics are unimpressed. On Twitter, the reaction to the logo was less than enthusiastic with @Forbes tweeting: Forbes Yahoo's new logo fails to impress but at least people are talking about it?
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