Looking for a new vehicle? Is it time to buy a hybrid?

Published: Nov. 10, 2026 at 12:04 PM CST|Updated: 34 minutes ago

MOBILE, Ala. (WALA) - As Americans navigate a challenging economy and fluctuating fuel prices, hybrid vehicles are becoming an increasingly attractive option for car shoppers. For drivers who aren’t ready to make the transition to a fully electric vehicle, hybrids offer an easy middle ground, delivering improved fuel efficiency without major lifestyle changes.

Today’s hybrids have also evolved significantly from earlier models and now offer the styling and performance consumers expect from modern vehicles while still helping reduce time at the pump.

Kia America’s James Bell joined us to discuss how consumers can get the best vehicle for their needs in today’s economy.

James discusses:

•Hybrid models that seamlessly fit into different lifestyles and driving habits

•The benefits of hybrid-powered SUVs and crossovers

•How hybrid designs and performance have changed since first introduced

•How automakers are responding to growing consumer demand for fuel-efficient vehicles

As head of public relations at Kia America, James Bell oversees communications strategy, new product introductions, media relations and internal communications. He joined Kia America in June 2016, bringing with him more than 25 years of automotive and communications experience. He served as Head of Consumer Affairs for General Motors after time at Kelley Blue Book where he was Vice President of Corporate Communications and Executive Market Analyst. Bell’s multifaceted experience provides a unique perspective on the industry, crossing the boundaries between the general consumer, passionate enthusiast and discriminating media.

For more information visit: kia.com