Erin from Farm Fresh Meats says, "When it comes to Christmas, many people opt for holiday ham or turkey. As for my family, we go for the BEEF! The juiciest, tastiest, BEST roast beef in the entire world is prime rib! Also known as standing rib roast, this roast is slathered in an herb and garlic butter, then roasted to juicy perfection. By using a lower but not super low oven temperature, you can be assured of a beautiful even cook throughout the whole roast, yet still have it on the table in just a couple of hours. Lower oven temperature = more forgiving!! A meat thermometer is definitely a MUST for this recipe!"