Order groceries online & pick up your order for free. Sounds convenient right?
Several business including Walmart, and Target offer online grocery shopping. Chances are you've seen all those parking spots at the front of the supermarket reserved for people who bought their groceries online. It might lead one to believe that everybody is doing it.
Turns out -- almost nobody is.
According to consulting firm Bain & Company, only 3% of American shoppers regularly buy groceries online.
Compare that to consumer electronics, where 40% of sales take place online.
Americans are also behind countries like the U.K and South Korea, where 15% of grocery sales happen through e-commerce.
The big problem is only 42% of the people who try buying groceries online say it saves time.
Bain says another issue is nobody has really figured out yet how to replicate the in-store shopping experience online. Shoppers know where to find discounted items, specials and look for new ideas when browsing store shelves -- but not web sites.
Still -- online grocery sales are expected to triple over the next decade. The firm predicts grocery delivery will ultimately take off as companies continue to invest in it.